Understand client objectives, develop strategic marketing plans, and ensure client satisfaction throughout the campaign. Ensuring all tasks are managed within the required timeline and all queries are addressed depending on defined priority Responsible for performance marketing (KPI based advertising) and Digital Account Management Develop and execute comprehensive digital media strategies that align with overall business objectives. Manage and oversee programmatic buying and Meta campaigns, ensuring they are optimized for performance. Monitor and analyze campaign performance data to identify opportunities for improvement. Collaborate with cross-functional teams, including creative, analytics, and product, to ensure seamless execution of digital media initiatives. Stay up to date with industry trends and developments, including emerging technologies and platforms, and make recommendations for incorporating these into the company's digital media strategy Manage and maintain relationships with media partners and vendors. Develop and manage digital media budgets, ensuring that all spend is optimized for maximum ROI. Create and deliver detailed reports on campaign performance, including key metrics and insights. Proven ability to work effectively in a fast-paced and deadline-driven environment. Knowledge of relevant technologies, including programmatic buying platforms, Google Analytics, and social media advertising platforms Enable negotiate with the third parties for the better rate. Required up-to-date certification of the platforms. Daily and Monthly Responsibilities Monitor, analyze, and report against campaign pacing and performance (include competitor’s alert). Create daily and weekly campaign reports (depends on client's requirements) to ensure accurate campaign results. Attend relevant internal, client and publisher meetings as appropriate. Works closely with supervisor to provide complete information.