1.Analyze customer data (usage patterns, demographics, billing history) to identify customer segments, preferences, and opportunities for value creation.

2.Support the CVM Manager in developing and implementing targeted customer programs and initiatives, such as loyalty programs, win-back campaigns, and upsell/cross-sell offers.

3.Develop and maintain communication plans for targeted customer campaigns, ensuring clear and consistent messaging across all touchpoints (email, SMS, phone, etc.).

4.Track and monitor key performance indicators (KPIs) related to specific CVM campaigns and initiatives (e.g., response rates, conversion rates, customer satisfaction).

5.Generate reports and presentations to communicate campaign results and insights to the CVM team and stakeholders.

6.Collaborate with other departments (Marketing, Sales, Product Development) to ensure a cohesive customer experience across all touchpoints.

7.Research and identify industry best practices in customer value management and customer experience management (CEM).

8.Stay up-to-date on the latest customer engagement strategies and communication channels.

9.Assist with maintaining and updating customer data in the CRM system.

1.Bachelor's degree in a related field (or equivalent experience).

2.Minimum 3+ years of experience in customer service, marketing, or a related field.

3.Strong analytical skills with proficiency in basic data analysis tools (e.g., Excel).

4.Excellent communication and interpersonal skills, with the ability to develop clear and compelling customer communications.

5.Experience with CRM software a plus.

6.Ability to work independently and manage multiple tasks effectively.

7.A strong understanding of customer lifecycle management principles is preferred.

8.A passion for customer experience and a commitment to delivering superior customer value.