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Key Purpose of the Job:

The Internal Event Specialist supports Service, Sales, Corporate and Marketing teams with the successful coordination of all Online and In-Center Events that meet the needs and interests of students as well as prospects to drive satisfaction and increase IR generation.

The role includes the following responsibilities:

• Event Planning and Execution
• Event Feedback, Reporting and Training
• Marketing Alignment and Support

1. Event Planning and Execution

• Initiate monthly meetings with key stakeholders to conceptualize and efficiently centralize Event coordination in line with student and prospect needs and interests to drive satisfaction and IR generation
• Develop, implement and oversee all aspects of successful Event coordination including internal communication among relevant teams, Event facilitation, delegating/scheduling Service and Center staff involvement in Events, creating and following student and prospect Event invitation/registration processes
• Work alongside key stakeholders in the execution of all Event plans; connect with outside vendors and venues as assigned for larger activities held at offsite locations such as graduation ceremonies and Cross-City/Center Events
• Make sure Centers are welcoming and inviting for students and prospects, decorated with monthly seasonal and/or promotional themes in addition to specific Event decoration needs
• Properly store and keep track of all Event assets at every Center such as décor and supplies; ensure spaces and items used for Events are clean and well-organized before and after
• Manage monthly Center Service budgets with Center Heads of Teaching and Coaching

2. Event Reporting, Feedback and Training

• Create surveys to collect and analyze results for insightful Event feedback; encourage regular participation from staff as well as students to accumulate information and ideas
• Compile data and report findings to key stakeholders that boost effectiveness in Event planning and implementation to meet the interests and needs of students and prospects
• Monitor Event effectiveness for IR generation; find ways to advance prospect targeting
• Conduct necessary Event training sessions for staff alongside Service Leadership to improve on Event quality and drive more IR generation

3. Marketing Alignment and Support

• Foster an environment of creative collaboration alongside the marketing team; come up with ideas for Event promotion and interactive social media activities
• Adhere to an effective timeline for producing a monthly Event Calendar in line with Social Class Calendar(s) with all respective teams and staff members involved
• Coordinate the production of promotional materials for monthly Service and/or cross-departmental Events with internal stakeholders and external vendors
• Oversee the design request and approval process of monthly Event promotional content; make certain materials like posters and posts are created and shared in a timely manner
• Increase engagement in the Wall Street English Myanmar Community Facebook group; create as well as follow a monthly content plan and calendar to expand post reach including being part of Facebook Live Events
• Lead in the coordination of special marketing requests for promotional purposes, such as photo and video shoots, with all Center team members and students
• Handle the distribution of branded gift sets for students and guests as Event prizes and/or tokens of appreciation for marketing involvement

Required Competencies

• Creativity, initiative, open-mindedness
• Collaborative spirit to drive interdepartmental cohesiveness
• Detail-oriented; an understanding of the need for brand awareness in all aspects of Events

Qualification and Experience Required

• Bachelor’s Degree in any subject/field
• At least one year of experience working closely within Center operations of Wall Street English Myanmar preferred
• Proficient with the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
• Advanced fluency in written and spoken English (WSE Level 14+) and Myanmar
• Basic social media and marketing experience; photography and videography skills a plus
• Knowledge of and experience with graphic design concepts and software (Adobe products)